Inspired to create an animated concept video for a fictional music platform, I worked to 
produce an advertising campaign focused on the challenge of searching for new music.
My idea was to keep it clean, organic and dynamic. From sketches to fully illustrated storyboards and animation, I drove the creative vision from beginning to end.

The goal was to introduce a music platform focused on finding the right song.
 The solution was to animate typography and shapes to create the idea of 'search' on the video
using design and animation.


Thanks for watching!
Joan Victor
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